Discover San José

They actually have a decent collection of local food and art items from Hollister to Sonoma. Prices are pretty low for airport comparison. I saw the same cooling gel neck pillow here for $40, $60 at another booth close by.

There is a mixture of national/international brands and cheesy California themed t-shirts and magnets Etc. The non local items are very inexpensive such as belts for $10.

If you are looking for a local gift, and want to support a local small business, I would definitely recommend this shop.

Some examples of local businesses: Sonya Paz art gallery. She is known for a distinctive heart themed art, with magnets, prints, mugs, cards, etc.

There is a local garlic brand, with a card explaining the history of the Gilroy garlic festival.

There is a sonoma-based business represented, which produces organic body products and candles.

There are wine-themed items that tie in with Napa/Sonoma wine country.local chocolates and fruit from the north bay.

Locally produced vinegar and olive oil. I didn't realize that "the ginger people" is a local company, they have a variety of products from that company.